Welcome to NepalNepal is a country of highly diverse and rich geography, culture and religions. The Mountainous north contains eight of the world’s ten highest mountains, including the highest Mount Everest. The fertile and humid south is heavily urbanized. By Some measures, Hinduism is practiced by a greater majority of people in Nepal than in any other nation. Prospectus of Nepal Tourism Year 2011 The natural scenery, high mountains, incomparable cultural heritage and numerous specialties have made Nepal a well-known destination in the world tourism map with a distinct image of its own. However, the development of tourism is limited in number and within the certain areas of the country only. The new government has shown greater concerns about the real value of tourism and its role in contributing to economic growth, poverty alleviation, equity and overall tourism development in the country. Therefore, the government is placing high priority on the tourism sector in its new economic development policy. As there is a favorable political situation in the country, the government is all geared towards economic revolution in next 10 years for the up-liftment of the masses. In this connection, government of Nepal in consultation with Nepalese Tourism Industry, concerned organizations and experts decided to launch a national tourism campaign "Nepal Tourism Year 2011". This announcement reflects the government’s anticipation to bring into at least one million international tourists in Nepal by the year 2011 and spread the benefits of tourism to the people at large. The national campaign also indicates the tourism industry’s exigency to organize a tourism promotion campaign having wider impact. With the glittering badge of adventure destination and the adage “Atithi Devo Bhava” (Guests are Gods) that reflects "Atithi Satkar, Nepaliko Sanskar" (Hospitality is Nepalese culture) deeply rooted in our culture, the tourism products of Nepal never cease to mesmerize the visitors. The cultural, geographical, ethnic and bio-diversities of the country allure international visitors to Nepal time and again which truly substantiates the spirit of Nepal tourism brand; ‘Naturally Nepal, once is not enough ! The concept of Nepal Tourism Year 2011 envisions harnessing these opportunities and strengths and bringing together the commitment of the government, expertise and experiences of the organizations like Nepal Tourism Board, aptitude and dynamism of the private sector and communities for further tourism development in the country. Active involvement of the major political parties, members of the Constitution Assembly and Right groups is always taken into consideration in order to make the campaign inclusive and participatory in modus operandi and effective in result. The campaign will also focus on mobilizing the networks of the Non-Resident Nepalis (NRN) communities, Nepalese diplomatic missions abroad, I/NGOs, airlines, and national and international media. Similarly, friends and well-wishers of Nepal, tourism academicians and celebrities will also be approached in order to highlight the campaign internally as well as internationally. Nepal Tourism Year Main organizing committee meeting held Aug 18th: According to a press release issued by NTB the second meeting of the Main Organizing Committee of Nepal Tourism Year (NTY) 2011 national campaign was held on August 16, 2009 under the chairmanship of Hon'ble Tourism Minister and Chairman of Main Organizing Committee Mr. Sarat Singh Bhandari. During the meeting, Member-Secretary and CEO of NTB-Mr. Prachanda Man Shrestha presented the programs prepared by 14 sub-committees and 5 regional committees after the first meeting on January 18, 2009 and the publicity received till date. New projects for NTY 2011 July 20th: To make Nepal Tourism Year (NTY) 2011 a grand success and foster wider economic growth, the government has planned a ‘one-district, one-destination’ identification program. For the promotion of NTY 2011, the government will prepare a one-district, one-destination identification program with infrastructure development and promotion of particular places.The government will also focus on developing Nepal as an attractive venue for international and regional conventions. Nepali Temperament, Welcome and Hospitality of Guest July 14th: Starting from Nepal Tourism Year 2011, Nepal aims to bring 1 million tourists every year & preparations are under way. Promotional programs for cultural and adventure tourism have been proposed by Nepal Government through the campaign "Nepali Temperament, Welcome and Hospitality of Guest". In the budget speech by the Finance Minister Surendra Pandey, budget has been allocated for upgrading airports in Rajbiraj, Janakpur and Mugu, Humla, Kalikot and Dolpo of Karnali zone and extension of Dhangadi airport. The airports of Simara and Dhangadi will be equipped for night time landing and takeoff. Also an interaction with all climbers of Mt Everest will be held in coming year and Nepal will be developed as an attractive venue of international center. Regional Sub-Committees for NTY 2011 An interaction program was organized by Nepal Tourism Board (NTB) on 23rd March to form regional sub-committees for NTY 2011. The program was attended by tourism officials and media persons. Nepal Tourism Year 2011 Campaign Launched The first NTY 2011 promotional programme was held in Kathmandu on January 25th , 2009. Speaking at the occasion, Minister for Tourism and Civil Aviation (MoTCA), Hisila Yami said that the government is focusing on improving tourism infrastructure like hotels and airports. The government has decided to grant free visa to those tourists who visit Nepal for the second time in order to make Nepal Tourism Year 2011 (NTY 2011) a grand success. The campaign's target is to bring in at least one million international tourists to Nepal by the year 2011. Preparation for 'Nepal Tourism Year 2011' underway The first meeting of main committee of Nepal Tourism Year 2011 was held in Kathmandu on January 18, 2009 to discuss various issues relating to this mega event. According to a press release issued by NTB the meeting forwarded the proposal to form 12 sub-committee. The meeting has also proposed Minister for Tourism and Civil Aviation Ms. Hisila Yami, Vice Chairperson of National Planning Commission and Chief Executive Office of Nepal Tourism Board as the Chairperson, Joint Chairperson and Member Secretary of the main committee respectively. Secretariat of Nepal Tourism Year 2011 will be at Nepal Tourism Board and promotional activities of this campaign will be announced through a press conference. Nepal Tourism Year 2011 campaign has set the target to bring in 1 million tourists in 2011. NEPAL TOURISM YEAR 2011 IN TOURISM FAIRS ABROAD The Embassy of Nepal organized a Nepal Evening program on the theme 'Naturally Nepal, Once is not Enough' in Berlin on July 2009 to promote tourism in Nepal. Speaking on the occasion, Ambassador for Germany Mr. Suresh Pradhan urged the German entrepreneurs for investment in the tourism infrastructure of Nepal, considering its immense potential in natural, cultural, convention & adventure tourism. He also requested support and cooperation for the celebration of 2011 as Nepal Tourism Year. Over 350 participants including journalists, tour operators, tourism entrepreneurs & members of Non Resident Nepalese Association in Germany were present. TTF & OTM in New Delhi Nepal Tourism Board along with National Flag carrier- Nepal Airlines Corporation (NAC) and three travel trade companies participated in 70th edition of Travel and Tourism Fair & Outbound Travel Mart (TTF & OTM) from 12th-14th February 2009 at Ashok Hotel in New Delhi. ATM in Dubai Nepal Tourism Board (NTB), along with five private travel trade companies and the national flag carrier Nepal Airlines Corporation participated in the ATM- 2009 held in Dubai, UAE, from May 5-8, 2009.According to the Nepal Tourism Board, the Nepalese tourism industry gave the continuity to the Arabian Travel Market (ATM) participation for the third time to keep tapping the expatriates as well as the Emirate travelers’ market for Nepal from the UAE countries. This year the special focus was to create awareness for Nepal Tourism Year (NTY) 2011. The Embassy of Nepal in Denmark organized a tourism programme with the promotion of Nepal Tourism Board at the Embassy premises on 18 May 2009. The main purpose of the programme was to promote Nepalese tourism by honoring Danish personalities among mountain climbers, frequent visitors, writers on Nepalese tourism. While delivering the welcome speech the Ambassador said that the programme would not only help promote Nepalese tourism but also contribute to introduce each other and bridge relations among Danish and Nepali people. The Ambassador also highlighted on the Government's decision to launch a national tourism campaign. "Nepal Tourism Year 2011". The Embassy of Nepal in Washington, D.C. and the America Nepal Society (ANS) jointly organized programmes to promote tourism in Nepal in the month of May. The embassy and ANS set up information desks where various informative brochures, posters, postcards and CDs were distributed to the visitors. In Thailand Nepal Tourism Board (NTB), in coordination with the Nepali embassy in Thailand, Nepal Airlines and Nepal Association of Travel and Tour Agents, organized Nepal Evening on 24th February in Bangkok as a part of tourism promotional campaign in Thailand. The programme was attended by more than 50 prominent Thai travel trade and media persons and a delegation of Nepal Association of Travel and Tour Agents, said a press release. The prime objective of the event was to update Thai travel trade and media on Nepal Tourism Year 2011. |
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